#46forGeorge is an organization based on a movement that started in 2020 in light of the murder of George Floyd. The movement is rooted in the fight against racial injustice and police brutality around the globe, and aims to shed light on these issues through bringing difficult discussions and dialogue into the mainstream.
For 46 days, Matthew Cuesta rode his bike 46km everyday to honour every year of George Floyd’s life. (Mr Floyd was 46 when he was murdered).
The initiative, which Matthew thought a few friends would join him on, quickly spread around Toronto thanks to BlogTo and eventually spawning coast to coast across Canada and ultimately globally thanks to coverage from media outlets such as GCN.
The ride ended on July 14th at the Exhibition grounds in Toronto’s downtown core where 150+ riders joined Matthew to support him on his 46th and final day.
#46forGeorge achieved what it set out to achieve and that was to start a conversation, an uncomfortable one. In 2020, the initiative got people talking, it got people thinking how they can do better and how their words could have a lasting effect on an individual of colour. Matthew knew he wasn’t going to change racism overnight, but he believed he could spark the thought in at least a few minds to start making a difference from within people’s hearts and minds.
The Exhibition loop and the Princes’ Gates became hallowed ground to me. It’s where I endured and battled my pain, both physically and mentally. It’s where we came together and rode, where we talked and where we reflected. The grounds were shut down to all vehicle traffic on July 14th 2020 for #46forgeorge’s final ride. An estimated 200 cyclists, runners and walkers including CP24, Global News and other media outlets came out in support of injustice and to take a stand against racism.
Matthew Cuesta is the founder of #46forGeorge, a campagin in which he rode his bike 46km everyday for 46 days to honour the life of George Floyd and to create a safe space for uncomfortable discussion on racism and discrimination in communities around the globe.
Matthew correlates cycling with pain thresholds. In order to create any change, whether that be getting fit or healthy, we must go past uncomfortable thresholds and the same applies to our mental space. We have to go past pain in order to change. We must examine our thought process and start to question everything.